Alpha1Estates™ approach to public relations is simple – to ensure the media reports the best perspective about your project and reports. Alpha1Estates™ strengths in publicising real estate projects are evident, combining passion with integrity and professionalism.
Alpha1Estates™ works synergistically across the real estate developer’s sales, marketing and PR teams to ensure the campaign succeeds in every area of the media. Critical to this are the relationships Alpha1Estates™ has established and can establish with the relevant journalists, editors and producers who cover new real estate projects from both a customer and business’ perspective.
Advisory
Alpha1Estates™ strength lies in advising beside the three core members of the real estate developer’s public relations competence – the Chief Public Relations/Corporate Communications/Media Officer, the in-house PR team and external Public Relations agency. Alpha1Estates™ advise on how to refine, enhance and deliver comprehensive public relations programmes, meeting the thoughts, needs and wants of the media so they can best report to the world about the real estate project.
Press Kits and Releases
Press kits and press releases are an important part of PR campaign providing the important foundation on which reporters can develop a story. Beginning with a comprehensive fact sheet, the press kit can also contain executive biographies, key press releases, recent press clippings and a photo archive. Press kits are kept up to date and ready on a moment’s notice to answer any and all press inquiries.
Synergistic Media
Alpha1Estates™ arrange and ensure that the coverage the real estate developer’s receives across the media – print, online and broadcast chiefly – are accurate and synergistic in terms of content and messaging.
Social Media
Alpha1Estates™ can advise on the real estate developer’s presence on the world’s leading social media websites, ensuring the real estate project virtual ‘word of mouth’ culminate in sales.