Alpha1Estates™ has a simple approach to marketing – to persuade potential customers to walk into a real estate developer’s sales office, be it real or virtual. The company’s strengths in marketing real estate projects are evident, combining passion with integrity and professionalism. It also has to be efficient – the world is in an Internet-driven age where today’s customers demand instant results and information. Therefore, we aim to ensure your marketing succeeds online and offline.
Due to its simplicity, we’ve called it the ABC of Alpha1Estates™ Marketing:
A – Advisory
Alpha1Estates™ strength lies in advising at the side of the three core members of any real estate developer’s marketing competence – the Chief Marketing Officer, the in-house Marketing team and the traditional marketing agency. Alpha1Estates™ advises on how to refine, enhance and deliver comprehensive marketing programs, from advertising campaigns to collateral packages, giving the outside perspective on what the intended customer thinks, needs and wants.
B – Branding
The creation and development of the real estate developer’s brand raises the perception of its project and its related value. The need to ensure synergy of the real estate brand across all channels is essential to ensure that marketing is at its optimum. The real estate developer’s brand helps to introduce and define your relationship with potential customers, so being consistent and bespoke is critical. The real estate project indeed needs to get to market – but getting the real estate developer’s brand to market means future projects can get to market more easily.
C – Creativity
Sound marketing plans must have sales collateral which will have impact. These must represent the real estate developer’s project in a genuine and fair way, particularly so they can be reviewed, discussed and indeed passed along to others – ‘word of mouth’ referential marketing. Alpha1Estates™ counsel on enhanced marketing collateral packages for all sorts of media:
– The logo and name of the real estate project
– The overall aesthetic of the real estate project
– Printed Brochure/ E-Brochure – Convince the Client
– 10×10 Media
Alpha1Estates™ INTERNET MARKETING
Alpha1Estates™ Internet Marketing (AIM) is the specialist marketing programme of the company focused on the Internet. Alpha1Estates™ can advise on a synergised web marketing services which will enhance the real estate project and allow it to succeed in a competitive market place.
– Advertising on Alpha1Estates.com
Our website can be the first port of call for real estate projects. Alpha1Estates™ can help clients, from any part of the world, to advertise on potentially every page on the Alpha1Estates™ website.
– Website Design & Services
In the real world, potential customers would visit the real estate developer’s sales offices – the developer’s website can become its virtual sales office, which is not only faster and easier to reach, but opens the real estate project to the rest of the world. Alpha1Estates™ can advise on the creation of the real estate developer’s website, create it or advise on how it can be enhanced.
– Search Engine Optimisation
Everybody wants their real estate project to be recognised as the best. On the web, this can mean being Number One in search engines, getting as many hits from users from around the world. At that juncture, the website with the best Search Engine Optimisation (SEO) emerges strongest. Constantly evolving and highly competitive, SEO is critical to ensure the overall success of a marketing plan.
– Pay-per-click advertising
Pay-per-click advertising utilises Search Engine Optimization (SEO) to place the ad of the real estate project – along with a link to your website – at the very top of the first page of results for pre-determined search terms. Alpha1Estates™ can advise the real estate developer on the optimum list of words and phrases that will produce the best response. With unlimited access on a global basis, the pay-per-click campaign can be continually monitored to ensure the best results.
– Email campaigns
Alpha1Estates™ can communicate about the real estate project on a a periodical basis with e-mail messages and updates. The system guides potential customers to links within the real estate developer’s website that enhance customer awareness, provide related information and create a sense of urgency, whilst also raising awareness of the brand.
– E-Brochures
As pioneers in the field, Alpha1Estates™ can advise on the real estate project’s E-Brochure, which is essentially the printed brochure now accessible to the world and delivery upon a click.
– Online Media
Alpha1Estates™ offers a number of options for online media advertising, whereby the company can advise on the creation and execution of dynamic online banner advertising – from the early stage of strategic planning to posting the final programmed version on the real estate developer’s website, related websites and even on Alpha1Estates™ website. Alpha1Estates™ can advise on the tracking and analysing of every lead to optimise the effectiveness of the real estate developer’s online advertising budget.
– Web Analytics
The possibility of real-time buyer insight is now possible through Web Analytics – full profiles are available for every person who visits the real estate developer’s website or adverts.
– Future Web/Phone
In the age of the Apps for both the Touch Tablets and smartphones, Alpha1Estates™ can also help you to create applications for the real estate project, bringing greater content to the customer than ever before.